Bollinger Special Cuvée Brut NV James Bond 007 Limited Edition
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Rosé has always carried an air of leisure and celebration, but few bottles embody the modern spirit of Provence quite like Maison Saint AIX. Known for its luminous pale pink colour, crisp fruit character, and iconic large formats, AIX has grown from a regional favourite to a global symbol of style and generosity. It is wine designed not only to be poured but to be shared, lingering at long lunches, weddings, rooftop evenings, and milestone celebrations.
At Kent Street Cellars, we have curated the AIX range in every size imaginable, from half bottles for a quiet toast to 15L showpieces built for legendary gatherings. Alongside the wines, AIX lifestyle accessories such as beach chairs, ice buckets, and pétanque sets extend the brand’s ethos into the world of entertaining.
This guide explores why AIX has become a modern rosé icon, how to choose the right format, and the accessories that make hosting with AIX unforgettable.
Crafted in Provence, the home of pale rosé, AIX is more than just a summer staple. With roots in some of the sunniest vineyards of the region, it balances vibrant red berry fruit with delicate citrus and a crisp, dry finish. The style is refreshing yet structured, which makes it versatile for both casual afternoons and formal celebrations.
Q: What makes AIX rosé unique?
A: AIX rosé is crafted in Provence and stands out for its pale pink hue, vibrant fruit profile, and generous formats. It is designed with sharing in mind, from intimate dinners to grand celebrations, and consistently delivers quality across vintages.
The recent addition of AIX White shows the maison’s ability to evolve while staying true to its Provençal roots. Crisp, elegant, and bright, it is a refreshing counterpoint to the rosé.
Q: Why choose large format AIX bottles?
A: Large formats age more gracefully, preserve freshness longer, and create a sense of occasion. They are perfect for weddings, milestone birthdays, or any gathering where the bottle should be as memorable as the wine itself.
Rosé is as much about the experience as it is about the pour. AIX extends the art of entertaining with lifestyle accessories that elevate every moment:

These items are designed to carry the Provençal spirit into every element of hosting.
Large Formats: Chill in advance, allow extra fridge space, and pour carefully. A second set of hands is helpful for bottles over 3L.
Q: What food pairs best with AIX rosé?
A: Seafood, summer salads, and Mediterranean classics are natural partners. For larger celebrations, pair magnums and jeroboams with shared platters to keep the experience communal.
Q: What is the flavour profile of AIX rosé?
Fresh red berries, subtle citrus, and a crisp, dry finish with Provençal minerality.
Q: Can you age AIX rosé?
While best enjoyed young for its vibrancy, magnums and larger formats can develop gracefully for several years.
Q: What occasions suit AIX large formats?
Weddings, milestone birthdays, or events where theatre and scale add to the experience.
Q: How does AIX compare to other Provence rosés?
AIX is known for its consistent quality, generous formats, and approachable style that still feels premium.
Q: Is AIX rosé good for gifting?
Yes. Its sleek branding, wide range of sizes, and lifestyle accessories make it an elevated yet accessible gift.
Q: What is the best way to serve a 15L AIX?
Chill well ahead, use an oversized ice bucket, and enlist help when pouring. Serve into tulip glasses to highlight freshness.
AIX rosé has become more than a wine. It is a symbol of modern entertaining. With its crisp Provençal style, impressive formats, and curated lifestyle accessories, it turns ordinary gatherings into events worth remembering.
Whether you are adding a 375ml to a picnic basket, pouring a magnum at dinner, or unveiling a 15L at a milestone celebration, AIX offers a format for every moment. Complete the experience with accessories that carry the same effortless spirit and you will understand why AIX has earned its place as a modern rosé icon.